Name: | Test bank for Consumer Behavior: Buying, Having, and Being 11th Edition by Michael R. Solomon | |
---|---|---|
ISBN: | 9780133450897 ISBN-10: 0133450899 | Author: | by Michael R. Solomon |
Edition/Type: | 11th Edition/Test bank | |
Format: | Word Zip/All chapter include | |
Size: | 1.05MB |
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.