Introduction
Name: Solution manual for Consumer Behavior 11th Edition by Leon G. Schiffman
ISBN: 9780132544368
ISBN-10: 0132544369
Author: by Leon G. Schiffman
Edition/Type: 11th Edition

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.

Solution manual for Consumer Behavior 11th Edition by Leon G. SchiffmanSolution manual for Consumer Behavior 11th Edition by Leon G. Schiffman

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