| Introduction | |
| Name: | Solution manual for Consumer Behavior 11th Edition by Leon G. Schiffman |
| ISBN: | 9780132544368 ISBN-10: 0132544369 |
| Author: | by Leon G. Schiffman |
| Edition/Type: | 11th Edition |
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
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