| Introduction | |
| Name: | Test bank for Consumer Behavior 6th Edition by Wayne D. Hoyer |
| ISBN: | 1133435211 ISBN-13: 9781133435211 |
| Author: | by Wayne D. Hoyer |
| Edition/Type: | 6th Edition |
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.
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