Test bank for Consumer Behavior 11th Edition by Leon G. Schiffman

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Name: Test bank for Consumer Behavior 11th Edition by Leon G. Schiffman
ISBN: 9780132544368 ISBN-10: 0132544369
Author: by Leon G. Schiffman
Edition/Type: 11th Edition/Test bank
Format: Word Zip/All chapter include
Size: 418KB

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.

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Test bank for Consumer Behavior 11th Edition by Leon G. Schiffman Test bank for Consumer Behavior 11th Edition by Leon G. Schiffman
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