| Name: | Test bank for Consumer Behavior 11th Edition by Leon G. Schiffman |  |
|---|---|---|
| ISBN: | 9780132544368 ISBN-10: 0132544369 | Author: | by Leon G. Schiffman |
| Edition/Type: | 11th Edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 418KB |
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
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