Complete Test Bank for Strategic Market Management, 12th Edition by David A. Aaker, Christine Moorman ; ISBN13: 9781119802792. (Full Chapters included Chapter 1 to 17)… Chapter 1. Strategic Market Management–An Introduction and Overview. Chapter 2. Environmental Analysis. Chapter 3. Customer Analysis. Chapter 4. Competitor Analysis. Chapter 5. From Strategic Market Analysis to Marketing Strategy. Chapter 6. Creating Advantage: Customer Value Leadership. Chapter 7. Building and Managing Customer Relationships. Chapter 8. Creating Valuable Customers. Chapter 9. Creating Strong Brands. Chapter 10. Strategic Brand Management. Chapter 11. The Growth Imperative. Chapter 12. Full-Spectrum Innovation. Chapter 13. Evaluating Growth Options. Chapter 14. Managing Global Strategies. Chapter 15. Managing the Business and Brand Portfolio. Chapter 16. Harnessing the Organization. Chapter 17. How Marketing Activities Create Value for Companies.
Chapter 1 – Strategic Market Management: An Overview
Essay Question:
1.1
Describe and give examples of a well-developed business strategy including the four
characteristics.
Objective Questions:
1.1
Five management tasks used to develop strategic competencies do not include the
following:
a. Strategic analysis
b. Manage multiple business units
c. Identify competitors
d. Develop a sustainable advantage
e. Develop a growth platform
Answer: C. Identifying competitors is valuable but not one of the 5 management
tasks.
1.2
The book suggests that many markets are dynamic and require new strategic models.
Answer: False—the book asserts that all markets are dynamic.
1.3
To develop a sustainable competitive advantage (SCA) in dynamic markets, a company
must create multiple business units.
Answer: False. There are two routes to creating SCA’s, developing assets and
competencies and creating and leveraging organizational synergies between
multiple business units.
