| Name: | Test bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition by J. Craig Andrews |  |
|---|---|---|
| ISBN: | 9781337282659 | Author: | by J. Craig Andrews, Terence A. Shimp |
| Edition/Type: | 10th Edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 1.27MB |
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling.
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