| Introduction | |
| Name: | Test bank for Marketing Research: An Applied Orientation 6th Global Edition by Naresh K. Malhotra |
| ISBN: | 9780136094234 |
| Author: | by Naresh K. Malhotra, SPSS SPSS |
| Edition/Type: | 6th Global Edition |
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
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