| Introduction | |
| Name: | Test bank for Crafting & Executing Strategy: Concepts and Cases 22nd Edition by Arthur |
| ISBN: | 1260565742 · 9781260565744 |
| Author: | By Arthur A. Thompson, Margaret Peteraf, John E. Gamble, A. J. Strickland |
| Edition/Type: | 22nd Edition |
* Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
* Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
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