| Introduction | |
| Name: | Test bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp |
| ISBN: | 9781111580216 |
| Author: | Terence A. Shimp, J. Craig Andrews |
| Edition/Type: | 9th Edition |
Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina, where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University.
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