| Introduction | |
| Name: | Test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition by Michael Guolla |
| ISBN: | 1259272303 ISBN-13: 9781259272301 |
| Author: | by Michael Guolla Professor, George E Belch, Michael A Belch |
| Edition/Type: | 6th canadian edition |
test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Utilizing a decision oriented framework, the Sixth Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.
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