| Introduction | |
| Name: | Solution manual for MKTG3 3rd Asia-Pacific Edition by Charles W Lamb |
| ISBN: | 9780170355506 0170355500 |
| Author: | Charles W Lamb; Joseph F Hair; Carl McDaniel; Jane Summers; Michael Gardiner |
| Edition/Type: | 3rd Asia-Pacific Edition |
A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
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