Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml

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Name: Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml
ISBN: 9780078112102 ISBN-10: 0078112109
Author: by Valarie Zeithaml, Mary Jo Bitner
Edition/Type: 7th Edition/Test bank
Format: Word Zip/All chapter include
Size: 807KB

 

Valarie Zeithaml is an award-winning teacher and researcher, and an internationally recognized pioneer of services marketing. Dr. Zeithaml has researched customer expectations in more than 50 industries. She has consulted with service and product companies, including IBM, Kaiser Permanente, GE, John Hancock Financial Services, Aetna, AT&T, Metropolitan Life Insurance, Bank of America, Chase Manhattan Bank, Allstate, and Procter and Gamble.

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Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml
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