| Name: | Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker |  |
|---|---|---|
| ISBN: | ISBN-13: 9780078028946 ISBN-10: 0078028949 | Author: | by Orville Walker, John Mullins |
| Edition/Type: | 8th Edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 237KB |
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
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