| Name: | Test bank for marketing principles 3rd asia pacific edition by William M Pride |  |
|---|---|---|
| ISBN: | 9780170386180 | Author: | William M Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen |
| Edition/Type: | 3rd asia pacific edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 1 MB |
Part 1: Marketing groundwork
1. Key concepts in marketing 2. Marketing environment, social responsibility and ethics 3. Planning, implementing and evaluating marketing strategy End of Part – company profile
Part 2: Understanding markets
4. Market research and information systems 5. Consumer and business behaviour 6. Segmentation, target markets and positioning 7. Digital marketing and social networking End of Part – company profile
Part 3: The marketing mix
8. The power of branding 9. Product and service decisions 10. Pricing decisions 11. Distribution and supply chain management 12. Integrating marketing communications 13. People, process and partnerships End of Part – company profile
Inside Screenshots
