| Name: | Test bank for International Marketing: An Asia-Pacific Perspective 7th Edition by Richard Fletcher |  |
|---|---|---|
| ISBN: | 9781488611162 | Author: | By Richard Fletcher, Heather Crawford |
| Edition/Type: | 7th Edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 6.7 MB |
International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts.
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