Test bank for Global Marketing Global Edition 10th Edition by Mark C. Green

Introduction
Name: Test bank for Global Marketing Global Edition 10th Edition by Mark C. Green
ISBN: ISBN10 1292304022 ISBN13 9781292304021
Author: By Mark C. Green, Warren J. Keegan
Edition/Type: 10th Edition/Test bank
Format: Word Zip/All chapter include
Size: 3.89MB

 

For courses in global marketing.

Familiarises students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

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Test bank for Global Marketing Global Edition 10th Edition by Mark C. Green Test bank for Global Marketing Global Edition 10th Edition by Mark C. Green
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