| Name: | Test bank for E-Commerce 2015 11th Edition by Kenneth C. Laudon |  |
|---|---|---|
| ISBN: | ISBN-13: 9780133507164 ISBN-10: 0133507165 | Author: | by Kenneth C. Laudon, Carol Guercio Traver |
| Edition/Type: | 11th Edition/Test bank | |
| Format: | Word Zip/All chapter include | |
| Size: | 238 KB |
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Inside Screenshots
