| Name: | Test bank for Basic Marketing Research 8th Edition by Tom J. Brown |  |
|---|---|---|
| ISBN: | 9781133188544 ISBN-10: 1133188540 | Author: | by Tom J. Brown Tracy A. Suter , Gilbert A. Churchill |
| Edition/Type: | 8th Edition/Test bank | |
| Format: | PDF Zip/All chapter include | |
| Size: | 808KB |
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it’s written from a student’s perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you’ll learn more about how experts gather data and how to use it yourself to turn greater profits.
Inside Screenshots
