Solution manual for Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon

Introduction
Name: Solution manual for Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon
ISBN: ISBN-13: 9781292318103 ISBN-10: 1292318104
Author: by Michael R. Solomon
Edition/Type: Global Edition 13th Edition/Solution manual
Format: Word Zip/All chapter include
Size: 1.30 MB

 

For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

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Solution manual for Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon Solution manual for Consumer Behavior: Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon
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