| Introduction | |
| Name: | Test bank for Principles of Marketing 17th Global Edition by Philip T. Kotler |
| ISBN: | 9781292220178 |
| Author: | by Philip T. Kotler , Gary Armstrong |
| Edition/Type: | 17th Global Edition |
As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.
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