| Introduction | |
| Name: | Test bank for Marketing: The Core 7th Edition by Roger Kerin |
| ISBN: | 9781259712364 ISBN-10: 1259712362 |
| Author: | by Roger Kerin |
| Edition/Type: | 7th Edition |
The 7th edition of Kerin/Hartley’s Marketing: The Core continues to meet the needs of a wide spectrum of faculty—from professors seeking a solid textbook with key supplements, to those seeking a top-notch integrated digital solution. Marketing: The Core focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
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