| Introduction | |
| Name: | Test bank for Marketing Strategy, Text and Cases 6th Edition by O. C. Ferrell |
| ISBN: | 9781285073040 ISBN-10: 1285073045 |
| Author: | by O. C. Ferrell, Michael Hartline |
| Edition/Type: | 6th Edition |
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies–helping students learn to develop a customer-oriented market strategy and market plan.
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