Introduction
Name: Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker
ISBN: ISBN-13: 9780078028946
ISBN-10: 0078028949
Author: by Orville Walker, John Mullins
Edition/Type: 8th Edition

 

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville WalkerTest bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

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