| Introduction | |
| Name: | Test bank for Marketing Research Essentials 2nd Canadian Edition by Carl McDaniel Jr. |
| ISBN: | 9781118043172 |
| Author: | Carl McDaniel Jr. , Roger Gates , Subramanian Sivaramakrishnan , Kelley Main |
| Edition/Type: | 2nd Canadian Edition |
Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn’t. This text offers real data by real people, who have conducted real research and made it really concise for students.
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