| Introduction | |
| Name: | Test bank for Marketing Research 8th Global Edition By Alvin C. Burns |
| ISBN: | 9781292153278 |
| Author: | Alvin C. Burns; Ann Veeck; Ronald F. Bush |
| Edition/Type: | 8th Global Edition |
the 8th Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data.
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