| Introduction | |
| Name: | Test bank for Marketing Research 8th Edition by Alvin C. Burns |
| ISBN: | 9780134167404 |
| Author: | by Alvin C. Burns , Ann Veeck |
| Edition/Type: | 8th Edition |
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.
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