| Introduction | |
| Name: | Test bank for Marketing Management 15th Edition by Philip T. Kotler |
| ISBN: | 0133856461 ISBN-13: 9780133856460 |
| Author: | by Philip T. Kotler, Kevin Lane Keller |
| Edition/Type: | 15th Edition |
Philip Kotler is one of the world’s leading authorities on marketing. He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
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