| Introduction | |
| Name: | Test bank for Marketing 4th Canadian Edition by Dhruv Grewal |
| ISBN: | 1259268764, 9781259268762 |
| Author: | by Dhruv Grewal, Michael Levy, Shirley Lichti |
| Edition/Type: | 4th Canadian Edition |
Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
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