| Introduction | |
| Name: | Test bank for Marketing 2nd Australian Edition by Dhruv Grewal |
| ISBN: | 9781743766699 ISBN-10: 1743766696 |
| Author: | by Dhruv Grewal |
| Edition/Type: | 2nd Australian Edition MKTG1203, MKTG5005, BUSN1220 |
marketing 2e is designed for today’s changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.
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