| Introduction | |
| Name: | Test bank for Global Marketing Management 8th Edition by Warren J. Keegan |
| ISBN: | ISBN-13: 9780136157397 ISBN-10: 0136157394 |
| Author: | Warren J. Keegan |
| Edition/Type: | 8th Edition |
The leading MBA text in international marketing–with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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