Introduction | |
Name: | Test bank for Essentials of Strategic Management: The Quest for Competitive Advantage 6th Edition by John E Gamble |
ISBN: | 9781259927638 ISBN-10: 1259927636 |
Author: | by John E Gamble, Arthur A Thompson Jr. |
Edition/Type: | 6th Edition |
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures students’ interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
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