Test bank for Essentials of Services Marketing 2nd Edition by Jochen Wirtz

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids: The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook: The first edition global outlook is retained by having an even spread of familiar cases and examples from the world¿s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework: An improved framework characterized by stronger chapter integration as well as tighter presentation and structure.