| Introduction | |
| Name: | Test bank for E-commerce 2018 14th Edition by Kenneth C. Laudon |
| ISBN: | 9780134839516 ISBN-10: 9780134839516 |
| Author: | by Kenneth C. Laudon , Carol Guercio Traver |
| Edition/Type: | 2018 14th Edition |
E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers.
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