Introduction | |
Name: | Test bank for Consumer Behavior: Buying, Having, and Being 11th Edition by Michael R. Solomon |
ISBN: | 9780133450897 ISBN-10: 0133450899 |
Author: | by Michael R. Solomon |
Edition/Type: | 11th Edition |
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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