| Introduction | |
| Name: | Test bank for Consumer Behavior 10th Edition by Michael R. Solomon |
| ISBN: | 9780132671842 ISBN-10: 0132671840 |
| Author: | by Michael R. Solomon |
| Edition/Type: | 10th Edition |
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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