| Introduction | |
| Name: | Test bank for CB Consumer Behaviour 2nd Canadian Edition by Harris |
| ISBN: | 0176570381 ISBN-13: 9780176570385 |
| Author: | by Harris, Murray Babin |
| Edition/Type: | 2nd Canadian Edition |
The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our ?student-tested, faculty-approved? process, unique to Nelson’s 4ltr Press series. CB delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering ? MindTap ? that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes.
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