Strategic Market Management

test bank for Strategic Market Management 12th Edition by David A. Aaker Table of Contents Chapter 1 Strategic Market Management—An Introduction and Overview 1 PART ONE STRATEGIC MARKET ANALYSIS 17 Chapter 2 Environmental Analysis 19 Chapter 3 Customer Analysis 43...

Complete Test Bank for Strategic Market Management, 11th Edition by David A. Aaker, Christine Moorman ; I  Chapter 1. Strategic Market Management–An Introduction and Overview. Chapter 2. Environmental Analysis. Chapter 3. Customer Analysis. Chapter 4. Competitor Analysis. Chapter 5. From...