| Introduction | |
| Name: | Solution manual for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml |
| ISBN: | 9780078112102 ISBN-10: 0078112109 |
| Author: | by Valarie Zeithaml, Mary Jo Bitner |
| Edition/Type: | 7th Edition |
Valarie Zeithaml is an award-winning teacher and researcher, and an internationally recognized pioneer of services marketing. Dr. Zeithaml has researched customer expectations in more than 50 industries. She has consulted with service and product companies, including IBM, Kaiser Permanente, GE, John Hancock Financial Services, Aetna, AT&T, Metropolitan Life Insurance, Bank of America, Chase Manhattan Bank, Allstate, and Procter and Gamble.
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